Have you noticed there are so many digital print shops in NYC, you can't spit without hitting one?
Especially in Chelsea.
You can find digital print shops on almost every block.
Hell, some blocks have 3 shops.
Competition is stiff for small to mid size shops.
Especially with the industry behemoth Duggal on 23rd street.
Yikes! Those guys do it all.
I should know. Not only did I once work for their competition for years, I worked at Duggal for a spell